Baghe Khatina and Flormar storefront in a Baghdad shopping mall

Beauty in Iraq, from brand to shelf

Global beauty.
Local insight.

We represent international beauty brands, distribute their products across Iraq and bring them closer to customers through our stores.

One connected business, from first introduction to the shop floor.

01Representation
02Distribution
03Retail
Baghe Khatina storefront with its signature raspberry sign

The company

Built in Baghdad.
Connected to the world.

Baghe Khatina brings international beauty brands closer to customers across Iraq.

Beginning as a commercial agency for cosmetics and accessories, the company expanded through brand relationships into wholesale distribution and stores.

Today, our work brings together the people, products and places that let beauty brands grow in this market.

What we do

Three roles.
One clear purpose.

From a brand’s first conversation in Iraq to its place on a shelf, our work connects the commercial steps.

Representation

We build commercial relationships between international beauty brands and the Iraqi market.

Distribution

Our wholesale network brings beauty products to stores and customers across Iraqi governorates.

Retail

Baghe Khatina and Flormar stores give customers a place to discover the products in person.

Our reach

Present across Iraq.
Close to customers.

Our retail and wholesale network connects beauty brands with the places people shop across the country.

75

Branches across Iraq

A place for customers to discover products and meet our teams in person.

300

Wholesale points

Our distribution network supplies cosmetics stores and pharmacies across Iraq.

The portfolio

Brands with a place here.

Our own labels and international brand partners bring makeup, skincare, haircare and fragrance together in one portfolio.

In store

Beauty, experienced
in person.

Our retail presence gives customers a direct connection to the brands and products in our portfolio.

Beauty displays inside a Flormar store
Closer to the customer.

Ask our team about store locations and available collections.

Ask about stores

Start a conversation

Let’s find the right
way to work together.

Choose the route that fits your enquiry. Our team is based in Baghdad.

Karrada, Baghdad, Iraq