Representation
We build commercial relationships between international beauty brands and the Iraqi market.

Beauty in Iraq, from brand to shelf
We represent international beauty brands, distribute their products across Iraq and bring them closer to customers through our stores.
One connected business, from first introduction to the shop floor.

The company
Baghe Khatina brings international beauty brands closer to customers across Iraq.
Beginning as a commercial agency for cosmetics and accessories, the company expanded through brand relationships into wholesale distribution and stores.
Today, our work brings together the people, products and places that let beauty brands grow in this market.
What we do
From a brand’s first conversation in Iraq to its place on a shelf, our work connects the commercial steps.
We build commercial relationships between international beauty brands and the Iraqi market.
Our wholesale network brings beauty products to stores and customers across Iraqi governorates.
Baghe Khatina and Flormar stores give customers a place to discover the products in person.
Our reach
Our retail and wholesale network connects beauty brands with the places people shop across the country.
A place for customers to discover products and meet our teams in person.
Our distribution network supplies cosmetics stores and pharmacies across Iraq.
The portfolio
Our own labels and international brand partners bring makeup, skincare, haircare and fragrance together in one portfolio.

Based in Baghdad, Baghe Khatina connects beauty brands with the Iraqi market through representation, distribution and stores.

Lazurde is our own line of cosmetics, skincare and haircare, bringing three everyday categories under one name.

Flormar helped shape our beginnings. Its makeup products reach customers through our distribution work and stores.

A Turkish colour cosmetics brand with a broad makeup range for everyday routines and expressive looks.

Italian makeup from the Deborah group, adding more colour and choice to our portfolio.

Created by Baghe Khatina, Barbara brings together nail care, polish removers and fragrance under one of our own labels.

Italian professional skincare with products and treatments focused on the needs of the skin.

Turkish skincare with practical products for a simple, consistent daily routine.

Professional haircare and colour made for the needs of salon work.

Turkish haircare with options for different hair needs and daily routines.

French fragrance that adds a distinct scent category to our wider beauty portfolio.
In store
Our retail presence gives customers a direct connection to the brands and products in our portfolio.

Ask our team about store locations and available collections.
Ask about storesStart a conversation
Choose the route that fits your enquiry. Our team is based in Baghdad.